Proposed: Let's kill the Sun brand

Lego ends advertising with Daily Mail after calls for companies to 'Stop Funding Hate' 

Toy company responds to campaigners by saying it is 'not planning any future promotional activity' with the right-wing paper  

In august of 2010 The Toronto Sun called for Canada's response to the Tamil refugee crisis to be mass murder. Ships full of desperate refugees? "Lock and load" demanded the Sun.

Ezra Levant forced the Sun Empire to apologize to the entire Roma community after a racist rant and to George Soros after falsely accusing him of complicity in the holocaust.

The Sun chain ran a cartoon of Olivia Chow in a Mao suit.

About the only places you could find enthusiastic agreement with Stephen Harper's xenophobic race baiting campaign or the PQ's a year before that in Quebec were in the Sun chain.

As bad or worse crap appears in Sun papers across Canada with a numbing regularity, with casual, constant racism as a particular theme. 

But with newspaper advertising already bottoming out the Post Media empire would be excruciatingly vulnerable to tactics such as those used against the Daily Mail in the UK putting a spotlight on and turning on the pressure. I propose this since wherever you live in Canada the odds are good that both your supposedly sober and serious broadsheet and the local sun tabloid rag are probably put together in the same Post Media office and rolled off the same presses. 

Both papers are written and edited by the same staff, have the same right wing slant with a greater or lesser degrees of genteel civility applied, promoting and protecting the interests of the same vulture hedge fund on Wall Street and simply written to different mental age levels.

Why not just make the hateful, lowest common denominator Sun brand and voice completely economically nonviable?

It's not suppressing a diversity of voices, there already is none, just brand identities and slightly different flavors of piss being poured into your ears. If, as a nation, we are prepared to allow the entire ownership of the Canadian newspaper and TV news in our country be a group that could fit comfortably in one small office then why allow the pretense of diversity in it's absence?

It would be very, very easy for a mass movement to burn the Sun brand to the ground and dance in its ashes.

Who's with me?