Dumping Phelps costs Kelloggs

For most guys in their twenties these days a photo of them doing a bong hit is probably just their new Facebook profile pic. For Olympian Michael Phelps it meant humiliation, actual legal danger and lost revenue as his lucrative Kelloggs sponsorship was yanked and his smiling face disappeared from cereal boxes.

But it turns out the cereal makers panicky move may have been a serious miscalculation; who likes to snack on sweet frosted cereals? People with the munchies.

Dumping Phelps Over Bong Rip Damages Kellogg's Brand Reputation
When Kellogg announced it would not renew its endorsement contract with Olympic medalist Michael Phelps after a photo of the athlete smoking pot surfaced, it may have cost the food company its sterling reputation, reports company reputation index Vanno. Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.

If Kelloggs doesn't want him, Phelps should talk to the makers of Doritos; they probably realize how big a chunk of their market share is dependent on the side effects of cannabis ingestion.