His ever so slightly panicky and frequently downright morose memo was promptly leaked by a Blue Cross employee to Michael Moore who gleefully featured it on his site. With a challenge to Blue Cross's CEO to an open public debate rather than sneaky action plans.
Some highlights of the memo:
You would have to be dead to be unaffected by Moore's movie, he is an effective storyteller. In Sicko Moore presents a collage of injustices by selecting stories, no matter how exceptional to the norm, that present the health insurance industry as a set of organizations and people dedicated to denying claims in the name of profit.The whole thing has a central theme of 'Oh shit, how can we distract people from this?'
In demonstration of its impact, an informal discussion group ensued outside the theatre after the movie. While some people recognized how one-sided the presentation was, most were incredulous and "I didn't know they (the insurers) did that!" was a common exclamation followed by a discussion of the example.